The Etiket Questionnaire: Sarah Brown, Founder of Pai Skincare


Pai Skincare is a London based brand producing 100% certified organic plant based topical skin care products designed especially for people who suffer from sensitive and allergy-prone skin. The inspiration behind the line came from founder Sarah Brown’s own experience with sever skin allergies. When the doctors told her that her only hope was to take high dose anti-histamine tablets daily, she was determined to find a better solution and after years of research and development, Pai Skincare was born.

From conception to creation, all ingredients are sourced, hand picked and tested by a devoted team of sensitive skin care experts. Today Pai Skincare manufactures all of its products in-house at their headquarters in West London which includes their own Research & Development lab and manufacturing facility.

Meet Sarah Brown, the woman behind the brand in The Etiket Questionnaire!

A good day starts with… hearty breakfast

I feel great when I… make someone laugh.

I never leave the house without… keys. So I can get back in!

The next guilty pleasure purchase is… jam doughnuts (what can I say…I’m heavily pregnant). 

The place I always come back to is… Chiswick House park (my sanctuary in London).

My personal style can be described as… comfortable and a bit irregular.

The skin care product I can’t live without is… our Geranium & Thistle Day Cream.

When I travel, I always make sure that I… pack a sleep eye mask. I can’t sleep in rooms with flimsy curtains!

When I want to relax, I need… music. 

When I have a bad day I always… have a good rant followed by a glass of red wine (present time excepted…see question 4).

I find inspiration in… obscure day to day things.

My go-to gift… books. They are lovely to own and every house should have a wall of them.

I would never want to miss out on… time with my two year old.

In my fridge, I always have… mayonnaise.  

On my night table I keep… a notepad – for night time brain dumps when I can’t sleep.

My perfect weekend is… a long lie-in. Ideally two.  

My most inspiring travel moment was when… I saw the Perito Moreno glacier in Argentina one day and the Iguazu Falls the next. Both mind blowing and showed nature at its most monumentally powerful.

The inspiration behind Pai Skincare is… my own challenging skin and how rubbish it made me feel.

If I had to lose one of my five senses it would be… smell, but then I wouldn’t be able to taste anything either. So that unfairly eliminates two. Impossible question!

The one question I want to be asked in interviews is…  Where does Pai get its name? It means ‘goodness’ in Maori. My Mum is a kiwi so it’s my little tribute to her and perfectly sums up everything we’re trying to do and be as a brand.

Discover Pai Skincare at Etiket!