Why don’t I smell Escentric Molecule 01?

by Etiket, in category Fragrance

We are often asked in the store: Why don’t I smell Escentric Molecule 01 when I wear it? For any of you who have worn Molecule 01 you know exactly what we are talking about. Others may have stopped you on the street to ask you what you are wearing but you, the wearer, don’t… Read More

Sep62013Sep 25 2013

Escentric Molecules Perfume: It truly is all in the molecule

by Etiket, in category Parfums

The concept of Escentric Molecules perfume was created by Berlin-based nose Geza Schoen as a deliberate and provocative comment on the way fragrance is made and marketed today. Schoen’s proposal was this: two scents launched simultaneously as an homage to a single scent ingredient, or aroma-chemical. It had never been done before. The aroma-chemical on which… Read More