Fragrance

New Fragrance Arrivals Everyone’s Talking About

Nectar, nuts and vanilla, oh my…

In the past few weeks, three new fragrance arrivals have delighted our clients and flown off our shelves. Delicious and indulgent with an intoxicating twist, each is destined to be the talk of the fragrance world for months to come. So what are you waiting for? Join the conversation!

ESCAPADE GOURMANDE
Maison Mataha

Our newest brand, Paris’ Maison Mataha, has only released one fragrance, but they only needed one to take over the world. Escapade Gourmande is nostalgic, creamy vanilla diffused through pale pink clouds of addictive white musk, forming an intoxicating, truly endless trail. It’s no wonder this fragrance had a mile-long waitlist before it arrived! 

For lovers of indulgent gourmands, Escapade Gourmande sets itself apart.
DELTA OF VENUS
ERIS Parfums

The bewitching, boundless creativity of this New York brand continues with this fruity sensation. In a sinfully decadent re-telling of Adam and Eve, the “forbidden fruit” takes the form of a guava accord so visceral, textured and immersive it’s practically virtual reality. It seriously must be smelled to be believed.
 
For lovers of juicy, delicious scents, Delta of Venus is a historic achievement with a dash of grown-up sex appeal. 
FACES OF FRANCIS
Vilhelm Parfumerie

Riffing on the memories and desires of painter Francis Bacon, famous for his disturbing deconstructions of the human form, Vilhelm has managed to find a gentle magnetic warmth underneath all that brooding. Featuring smoky wood, resins and a lovely pistachio accord smooth like organic nut butter, the first great fall fragrance is already here. 
 
For lovers of mysterious woods, Faces of Francis is artistic, confident and effortlessly wearable.

COMING SOON

A sneak preview… sampling now!

DODO JACKFRUIT EDITION
Zoologist

Balancing an almost-unheard-of jackfruit accord (think pineapple-banana-mango smoothie) with sparkling spices like turmeric and pink pepper, Dodo Jackfruit drops this tropical cocktail into a powdery-creamy-woody jungle. It’s just the kind of olfactory hallucination Zoologist is famous for, and luckily, this trip is a happy one. Subtly sweet and blissfully breezy, Dodo Jackfruit is a one-of-a-kind scented landscape from Toronto’s favourite mad scent scientists. 
 
Limited edition bottles will be available on August 25th, but samples are available now!

Discover our new fragrance arrivals!

Fragrance

Etiket’s Fragrance Favourites of 2022

A look at the Etiket team's most-loved fragrances from the past year.

This year, we saw many memorable, boundary-pushing fragrances arrive at Etiket. In fact, there was so much excitement coming in from so many different directions, there seemed no way to sum it all up. But more and more, nothing is ever just one thing; to borrow the title from one of this year’s best films, we are surrounded by Everything, Everywhere, All at Once. And one of the easiest ways to switch things up and transform with the ever-changing world is through scent. 

This year, we divided our favourite new fragrance arrivals into two categories: Light & Shadow. But even here, all is not what it seems. These shadowy scents may be dark, calming, and cozy, but they can also contain surprise: new textures, new ingredients, and an energizing sense of space. Similarly, these light fragrances are not without depth, and especially not without mystery. They may be cheerful, but they’ve got secrets. 

As you explore, you could ask yourself which category you’re drawn to, and whether any from the other category surprised you. More than anything, all ten fragrances make a tantalizing offer: isn’t it time for a bit of reinvention?

Want to try our 2022 Fragrance Favourites? Discover the Sample Pack here.

Light

Pony Boy Extrait de Parfum
JORUM STUDIO

Edinburgh perfumer Euan McCall is a virtuoso at capturing the wild textures of his unusual ingredients as if frozen in a strange still life. In his newest, tart rhubarb becomes a bewitching fog, cheekily caressing driftwood and pink lotus flowers, imploring another sniff.
London Funk EDP
VILHELM PARFUMERIE

The name is correct: this scent starts green and funky. But amidst the chaotic party of this avant-garde opening, a blissful, sexy-cool ambergris drydown is sneaking up on you, ready to steal your heart. 
Paragon EDP
INITIO PARFUMS PRIVÉS

A burst of juicy plum mingles with soothing palo santo and sage, the whole affair sluicing over polished sticks of sandalwood. A potion of confident ease, and a refreshing new take Initio’s signature magnetism.
Like This EDP
ETAT LIBRE D’ORANGE

This collaboration with Tilda Swinton finds the everyday smells of her highland cottage (and the breathtaking views outside) merging into a weightless, ecstatic dance of candied ginger, wildflowers, and singing earth. A textural marvel, and one of our perfume director’s all-time favourite scents. 
Ibiza Nights EDP
CARNER BARCELONA

An unapologetic sex bomb laughing in the face of “bad taste”, this perfectly-constructed signature pours glamourous sun-soaked florals over pear and vanilla and parties like it’s 1999. We love it.

Shadow

Indigo Smoke EDP
ARQUISTE

Cool mountain air at dusk, sparkling fireflies of freshness and an urgent waft of crisp pine smoke, billowing in softly over hours. This modern masterpiece unfolds like clockwork, overflowing with poetry, place, and a cinematic elegance.
Plum in Cognac EDP
SCENTS OF WOOD

A deeply pleasurable hug of scent, with wood-barrel-infused organic alcohol anchoring all that plummy, boozy, sophisticated gourmand depth. Smells inescapably familiar yet not quite like anything else.
Ambre Chromatique Extrait de Parfum
MAISON CRIVELLI

Amber and vanilla get their groove back in this colourful, hypnotic ode to luscious, off-dry warmth. Another addictive, forward-thinking work from “Ganymede” perfume star Quentin Bisch.
Musc Amarante EDP
L’ARTISAN PARFUMEUR

The delightfully bonkers premise of a collection inspired by garden vegetables reached its apex in this earthy, serene, strangely wearable pairing of white musk and beetroot. Its beauty, and versatility, just might surprise you.
Haltane EDP
PARFUMS DE MARLY

A sumptuous harmony of oud, leather and spice, vividly modernized with a kiss of sugary praline. This fragrance has all the refined luxury we expect from Parfums de Marly with added richness and a rugged edge.
2022 Fragrance Favourites Sample Pack
ETIKET

This set includes 10 samples of 0.7 ml each of our Top 10 Fragrance Favourites of 2022, packaged in glass vials with wand applicators.

Green Perfumes We Love
Fragrance

Earth Month: Green Perfumes We Love!

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love.

Perfume is a luxury. And on days like Earth Day, when we audit the necessities and excesses of our lifestyle and their effects on the health of the planet, it can seem like luxuries are, by definition, out of sync with the natural world. 

However, there are fragrance brands making steps to work within the bounds of nature. Some produce perfume using only plant-based materials. Others have spearheaded initiatives in favour of sustainable production and radical transparency. 

Read on for a list of all-natural and sustainable brands, as well as a curated list of their scents we think you’ll love. 

ALL NATURAL PERFUME BRANDS

ABEL

Abel is the ultimate intersection of art, ethics and natural science.

Following a failed search for a natural perfume that was chic, modern and long lasting, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal – to create the world’s best natural perfume.

Abel is made of 100% natural ingredients. Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is their evolution on your skin, working with the natural chemistry of your body to create a unique scent.

Abel believes in the power and beauty of scent, and its ability to enrich daily life in a way nothing else can. Their scents prove that indulgence doesn’t need to have a negative impact on the earth, its inhabitants, or you. 

HIRAM GREEN

Since 2013, Canadian-born perfumer Hiram Green creates handcrafted fragrances made exclusively from natural materials.

All fragrances are developed and produced in small batches by Hiram in his perfume studio in Gouda, The Netherlands. He believes that natural fragrances need not be instantly recognizable as natural, or have less intensity or silllage than traditional perfumes.

His vibrant compositions have been praised by perfume experts and enthusiasts alike. Each Hiram Green scent is proof that polished, world-class perfume can be made solely from natural ingredients. 

SUSTAINABLE INITIATIVES

HERMETICA

Hermetica is a collection of molecular fragrances inspired by the ancient practice of alchemy. Hermetica founders John and Clara Molloy created the brand on a foundation of sustainable manufacturing and ingredient transparency. Their bottles are made from recycled glass, and their boxes are made from biodegradable, recycled paper and zero plastic.

In addition, Hermetica has partenered with Planète Urgence, the French environmental non-profit organization, to finance the planting of more than 5,000 trees in Madagascar and Indonesia. With every purchase, you will be supporting reforestation programs in the region. 

Hermetica uses a blend of natural and molecular ingredients, and features a unique raw material index on their website which catalogs every ingredient in their formulations (a rarity in perfume). 

MAISON CRIVELLI

Maison Crivelli is a new French perfume house practicing a philosophy of slow perfume. Their scents showcase classic ingredients in surprising new blends, resulting in groundbreaking new synaesthetic scent experiences.

Their fragrances are bottled in eco-responsible packaging, with an eye to reduce waste. They use 100% cardboard boxes without plastic, hand crafted and created from artistic FSC Italian paper, and wrap them in biodegradable cellophane which is produced from wood. 

Their founder Thibaud Crivelli’s long experience with sourcing natural raw materials led him to support the Cœur de Forêt (Heart of the Forest) association, which supports the sustainable farming of patchouli in Indonesia. For every purchase of 3 bottles, Maison Crivelli finances the planting of one sustainable patchouli cutting.

GOLDFIELD & BANKS

Goldfield & Banks is the first luxury perfume house in Australia. It was founded to represent the majestic, varied landscapes the country is known for, as well as showcase the indispensable natural raw materials they produce, such as sandalwood, buddha wood, boronia, blue cypress, wattle (mimosa), and even oud. 

Working closely with Australian farmers, they prize traceability and quality in their materials. Their fragrances and ingredients are cruelty free and child labor free. Their bottles feature wooden caps made of repurposed driftwood, and are packaged in FSC paper boxes with biodegradable cellophane. 

NATURE-CONSCIOUS SCENTS TO TRY

Fresh: Tauer – Cologne du Maghreb (all-natural fragrance)

Green: Heeley – Vetiver Veritas (all-natural fragrance)

Citrus: Maison Crivelli – Citrus Batikanga (eco-conscious brand)

Classic Floral: Hiram Green – Moon Bloom (all-natural brand)

Modern Floral: Hermetica – Peonypop (eco-conscious brand)

Fresh Woody: Abel – Green Cedar (all-natural brand)

Rich Woody: Goldfield & Banks – Silky Woods (eco-conscious brand)

Musky: Abel – Cyan Nori (all-natural brand)

Sweet: Hiram Green – Slow Dive (all-natural brand)

Mother's Day Fragrances
Gift Giving

Mother’s Day: Scents Mom Will Love

A fragrance she'll love...

Scents can lift the spirit, bring back memories, and carve out moments of reflection, connection, and joy. For this Mother’s Day, we’ve selected a variety of products both nostalgic and forward thinking, and for both the body and home. From upgrades of classic perfume styles to new flights of fragrant fancy, these are sure to delight, surprise, and show how much you care. 

Ella
ARQUISTE
For the mom who’s fashionably old-school – a new twist on ultra-chic ladies perfume. 
Vivid Gardenia Soap
TAUER
A dramatically fragrant self-care moment. Like a new bouquet of flowers for every bath or shower. 
Fennel Soap
MONSILLAGE
Quirky, refreshing, garden-inspired soap from the beloved Montréal perfume house. 
Lavander and Goat Milk Soap
MONSILLAGE
The perfect touch of luxury for any mom who likes things subtly scented. 
Athalia
PARFUMS DE MARLY
A gorgeous, grown-up signature scent. A bit floral, a bit woody, totally sophisticated. 
Chiavi Candle
FORNASETTI
A gorgeously designed ceramic candle with a warm herbal scent. 
A Lilac a Day
VILHELM PARFUMERIE
A refreshing, modern recreation of a backyard floral favourite. Perfect on fabric too!
Aramara Diffuser
CULTI MILANO
An easy reed diffuser that feels like opening a window on an Italian orange grove. 
The Favourite
PENHALIGON’S
A modern floral with a perfect name for gifting. A delicate perfume fit for a queen!
Blanc Poudre II
HEELEY
Clean, fresh, minimalist and timeless. A perfect daily scent for creative moms. 
Tel Aviv
GALLIVANT
This breezy vacation in a bottle is a subtle, work-appropriate fragrance upgrade!
Eau Fraîche
MONSILLAGE
A joyful, transparent summer scent for any mom who hates heavy perfumes. 
Lilac & Willow
T.LEES
A breath of fresh air for any room, or a soothing accompaniment to bath time. 
Nurture
ABEL
This ultra-light, all-natural scent was designed for the sensitive noses of new moms. 
Premier Figuier
L’ARTISAN PARFUMEUR
A green, poetic fig scent for the mom who loves to change things up. 

Shop these gift ideas online at etiket.ca or stop by the store!

Discover our most attractive scents
Fragrance

Most Attractive Fragrances

Whether we're single or partnered, most of us want to be alluring. So, if attraction is the goal, how do you want to smell?

Most of us want to be alluring in some way, whether we’re single, partnered, or something in between. And there is perhaps no sense more tailored towards intimacy, or the prospect of it, than the sense of smell. Smell is a primal sense, hijacking memory and emotion, triggered by a poetic process in which a tiny piece of what you smell must breach your physical boundaries and enter your olfactory sensors in literal physical communion. 

So, if attraction is the goal, how to harness the sense of smell?

First and foremost, we need something that makes us feel confident. A study showed that women rated men’s attractiveness higher when they were wearing a scent, even if they only looked at a picture of the man and couldn’t actually smell what they were wearing. In other words, scent helps us feel like we’re projecting our best selves. But while confidence is key, for Valentine’s month, we decided to dig a little deeper. We dove into the history of sensory research, discovering which raw materials have been shown to be attractive, stimulating, and emboldening. From there, we curated a list of scents that are sure to make an impression. 

Musk was one universal choice. It mimics an animalic rush of intimacy, warm and slightly forbidden. Arquiste’s Él is like wearing a tailored suit to a glamourous tropical disco, and dries down to an intoxicatingly sexy musk; never veering too far into old-fashioned funk. For a more carefree sex appeal, all-natural brand Abel manages to capture an addictive salt-kissed skin musk effect in Cyan Nori – and perhaps there’s nothing sexier than effortlessness.

Speaking of effortlessness, the abstract molecular aura of Escentric 02 by Escentric Molecules takes the magnetic skin-enhancing magic the brand is known for and adds an effervescent freshness. It features hedione, a molecule similar to aspects of jasmine, which has been shown to possess aphrodisiac qualities. And like all Escentric Molecules scents, it smells even better to those around you.  

The history of perfume is filled with winking nods to intimacy. The fragrance 1725 by Histoires de Parfum is a modern reinterpretation of the seminal perfume Fougère Royale, a civilized scent for nobility which, as scent writer Luca Turin has noted, featured an irreverently dirty drydown. This version, suitably dedicated to Casanova, is cleaner and more delicious than its historic reference. It adds a layer of elegant vanilla to the composition, an ingredient also cited for its attractive powers. 

In fact, for some people, there is nothing more alluring than waves of unctuous vanilla. For this reason, we’d be remiss if we didn’t include a fragrance tailor-made for sex appeal:  Absolute Aphrodisiac by Initio. Unabashedly swooning, the fragrance glows with an eternal, narcotic vanilla warmth, deepened by amber and musk. 

It surprised us to learn that fruity notes have also been shown to stimulate attraction. Habdan by Parfums de Marly contains one of the most surprisingly well-structured uses of fruit we’ve smelled in fragrance, using the crisp snap of fresh apple to enliven incense with devilish panache. 

Fruity notes also enhance the plush textural symphony of Phi: Une Rose de Kandahar by Tauer. The fragrance is a velvety ode to rose, a material which studies have shown increases the perception of attractiveness. In fact, the natural Afghani rose oil used in the formula is so unbelievably rare the perfumer himself warns it is sometimes impossible to produce. Even if you didn’t know what went into making it, the scent feels like an intoxicating, ultra-luxurious cuddle, and would make anyone want to get a closer sniff. 

Rose isn’t the only flower that has been shown to have powerful emotional effects. Lilies, even in synthetic reconstruction, have been shown to have a stimulating effect. Long the realm of classical, stately compositions, lily becomes vibrant, ultramodern and achingly fashionable in Lys Sølaberg by Maison Crivelli. A smoky, wood and amber undercurrent cements the allure and keeps it wearable for all genders. 

For those who want to make a seductive impression, woods and resins are an excellent go-to. Autoportrait by Olfactive Studio blends musk, incense and moss with vetiver, an earthy ingredient that has been shown to heighten attraction. It’s a versatile, daily signature with a coy excitement sizzling beneath the surface. There’s something about it that smells youthful and commanding at the same time, projecting spontaneity and confidence. 

In the same family, Pachuli Kozha by Nishane might be one of the most lusciously sensual smoky fragrances we can think of. Top notes of aphrodisiac ylang-ylang brighten a delicious current of black pepper and honey, which pours lavishly over the brooding embers of incense and patchouli. It’s impossible to wear and not feel your confidence soar. 

The Etiket Fragrance Sample Program: Try It Before You Buy It!

If you are a perfume lover, or are looking for your next signature scent, then ...

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If you are a perfume lover, or are looking for your next signature scent, then you probably want to try as many fragrances as possible. Purchasing a fragrance can be somewhat of a financial commitment, especially when considering the pricier niche side of the scent spectrum, and so, we think you should always try it before you buy it!

Whether it be niche, classic or contemporary, your signature scent should evoke a powerful emotional response and should reflect your personal style. It’s important to understand that what you are essentially experiencing when sniffing a new scent for the first time is a combination of “fragrance notes”. These notes can be considered the DNA of the perfume and make up a composition that ultimately smells quite unique on each person’s skin. Notes such as lemon, patchouli, rose and amber give description to a fragrance and communicates it’s possible evolution. So, what you are smelling at the first spritz of a fragrance is typically not what you are left with. Most fragrances have three levels of notes that follow sequence, yet usually overlap. Understanding the placement of each of the notes is helpful when testing new fragrances.

Top Notes: These are the notes that will give you the first impression of a fragrance. They are typically lighter notes such as citruses, green notes and light florals.

Middle Notes: These are the notes that you may experience anywhere from two minutes after spraying up to an hour later and usually consist of spices, woods and some heavier florals such as rose and jasmine.

Base Notes: These are the rich, deeper notes that merge with the middle notes to create the overall theme of the fragrance and anchor it. These notes leave a lasting impression and make up the sillage (the scent trail that lingers). These notes usually consist of heavy woods, amber, vanilla, moss and musks.

These fragrance notes can then classified into olfactive families by their material. Olfactive families share dominant notes, such as citrus, floral, woody, oriental, fougère and more.

While it is helpful to read fragrance reviews, or get recommendations, in the end you must try the perfume on your own skin to experience it and maybe even fall in love before deciding to make that financial commitment. This is why we have put in place a fragrance sample program, providing an easy way to order samples of any of the fragrances that we carry from wherever you are in Canada!

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All of our perfume samples are listed here and come in a standard glass perfume vial (0.7ml) with a plastic wand applicator. There is a minimum of four samples for each order and a maximum of two samples per fragrance.

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Inscrivez-vous à l'infolettre d'Etiket et obtenez 10% sur votre premier achat sur Etiket.ca.