We’re Off To The Pitti Fragranze Exhibit in Florence, Italy!


This week, Mr. Simon Tooley and I are off to the Pitti Fragranze fair in Florence, Italy!

What a wonderful year it has been with regards to fragrant discoveries! Last March I had the opportunity to visit Milan and attend the Esxence fragrance exhibit where I learned about many new and exciting fragrance houses, as well as some older well established brands. I had an amazing time meeting with new friend and fragrance aficionado, Lucas Szczesniak of Chemist in the Bottle who helped me to discover some fantastic perfumes that I am hoping to see again at Pitti Fragranze and share with Simon.

Some info on the event: From Friday September 12th to Sunday the 14th, Pitti Immagine will present  the 12th edition of Pitti Fragranze at Stazione Leopolda. This international fair brings together the best in artistic perfumery with its sights set on the world of olfactory culture. Fragranze showcases the most exclusive fragrances, body care, wellness products, cosmetics and sophisticated scented accessories by over 200 of the most exciting brands in the world of fragrance!

This year’s theme: Profumi & Parole – Words and Scents (The inspiration for the new layout designed by Alessandro Moradei) –
Visual media will accompany this fragrant experience and focuses on the dialogue between fragrances and the words of poets and writers.

Pitti Fragranze has two special sections :
SPRING – the area for fresh young fragrance brands.
CHARMS – a space that showcases a unique selection of accessories.

Some of the events that I am most excited to attend include the following:

Unscent – Love Magic Potions

The Skin Perfume Workshop

Colors of Anew Memories


Some of the fragrance brands that I am most excited to discover:

AGONIST (Sweden)

BOIS 1920 (Italy)

BYREDO (Sweden)

EIGHT & BOB (Spain)

Schwarzlose Berlin (Germany)


I’m very excited to be able to return to Italy for another fabulous fragrance fair and I will be sure to share all my fragrant experiences with you, so be sure to follow along on twitterfacebook and Instagram!

Natalie Cola,
The Etiket Insider Beauty Editor

For more information about Pitti Fragranze click here.


About Etiket

Etiket is a luxury retail and on-line destination providing the best in cosmeceuticals, skincare and beauty products as well as exclusive perfumes and accessories. At our boutique we also offer a range of esthetic services.

Leave a Reply

Your email address will not be published. Required fields are marked *