Forever Young

“I am jealous of everything whose beauty does not die. I am jealous of the portrait you have painted of me. Why should it keep what I must lose? Every moment that passes takes something from me and gives something to it. Oh, if it were only the other way! If the picture could change, and I could be always what I am now!”
– The Picture of Dorian Gray – Oscar Wilde

The theme for this month’s Etiket Insider is Forever Young. An impossibility that perhaps we all wish was possible. As I come up to that magical age of 50 I do look in the mirror sometimes and wonder if I could have my portrait painted as Dorian Gray to age instead of me, would I? Let all of the wrinkles and marks just disappear and take me back to the innocence that was my youth?


The Portrait of Simon Tooley 1980

As we get older there is no question that we look at ourselves and remember what we looked like when we were younger. We probably all have a favourite age or a favourite photo of when life seemed perfect and we would like to go back there. But if we look back from where we are, do we not realize that all that we have learned and experienced has only allowed us to be who we are today?

Our goal at Etiket is never to turn back time; no one can do that, not even Cher! What we can do though is help you to feel better about yourself. We pride ourselves on having products and offering treatments that are results oriented. We have a few tricks to help you cheat the clock, and a few that will have your friends saying, “You look amazing! Were you on holidays? What did you do? Tell me!”

As we head into October and start to plan for the holidays we want to make it a little easier for you. We are having our first VIP Shopping Night on Thursday, October 11th where you can start your holiday shopping early, with a glass of champagne and special savings. We invite you to come out for a fun evening and it’s a great opportunity to bring a friend and introduce them to Etiket!

The next morning at 6 AM, Natalie (our Beauty Editor on the English side of The Etiket Insider) and I are off to New York for Sniffapalooza – a weekend all about perfume and fragrance! As we grow the fragrance side of the store, we want to be at the forefront of what is going on as we learn the ins and outs of what it is to be a nose! We are taking a camera crew with us so you will learn everything we do too!

I hope you enjoy this issue of The Etiket Insider, sign up if you would like to receive weekly updates – we post as we learn along the way.
Have a great month and I would suggest you forget about the idea of Forever Young and live by the old saying:

You aren’t getting older, you are just getting better!

~ Simon Tooley
President Etiket

About Etiket

Etiket is a luxury retail and on-line destination providing the best in cosmeceuticals, skincare and beauty products as well as exclusive perfumes and accessories. At our boutique we also offer a range of esthetic services.

2 thoughts on “Forever Young

  1. 1985???? Are you sure, more like 1980…..
    You look fantastic now, and belive me I prefer looking like I do now to when I was 16!!! Wrinkles and all.

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