The Etiket Questionnaire: Sebastián Alvarez Murena of Eau d’Italie

The Eau d’Italie fragrance line is an ode to Italy and the legendary Le Sirenuse Hotel. Developed in the Amalfi Coast, the range includes fragrances as well as bath and body products created by world’s most recognized and evocative noses. From the citrus gardens of Positano to the cool mornings of Capri, every scent is unique and takes you through an olfactory landscape reflective of the art and history of beautiful Italy.

The Sirenuse opened its doors in 1951, when the  Marchesi Sersale transformed their summer home into a 5 star luxury hotel overlooking the bay of Positano. Today’s The Sirenuse has 58 rooms, furnished with all the comforts of a luxury hotel while retaining the atmosphere of a private home. Franco Sersale, a son of the family who had lived abroad for many years, returned to Positano in 1990 and began the major renovation of the hotel. Since 1992, his son Antonio manages of the hotel. Carla, Antonio’s wife, looks after the boutique EMPORIO Le Sirenuse. Giulia, Paolo Sersale’s daughter, is responsible for all terraces and plants. Marina Sersale, Paolo’s other daughter, with her husband Sebastián Alvarez Murena, created Eau d’Italie, Le Sirenuse’s signature fragrance line.

We are excited to have had the opportunity to learn more about Eau d’Italie’s  Sebastián Alvarez Murena in The Etiket Questionnaire!

Creators of Eau d’Italie, Marina Sersale and Sebastian Alvarez Murena.

A good day starts with… a good clear sky and a cup of coffee.

I feel great when I… have a full good night’s sleep.

I never leave the house without… my faithful tiny pen-knife.

My next guilty pleasure purchase is… fabrics, fabrics, and always some more fabrics…

The place I always come back to is… Buenos Aires.

My personal style can be described as… traditional, I guess.

The skin care product I can’t live without is… lip balm.

When I travel, I always make sure that I… have a book with me.

When I want to relax, I need… no phones around.

When I have a bad day I always… take deep breath and charge ahead. (World war I trenches were surely worse).

I find inspiration in… long walks.

My go-to gift is… books, always.

I would never want to miss out on… a new John Julius Norwich book.

In my fridge, I always have… bottarga from Sardinia. (dry fish roe, perfect for an emergency pasta)!

On my night table I keep…  a stack of books and an alarm clock.

My perfect weekend is… one where I have made no appointments, so that I can change my mind on what to do, or what not do!

My most inspiring travel moment was when… I discovered that Transilvania is one of the most fascinating places in the world, and a real time-warp.

The inspiration behind Eau d’Italie is… Italy!

If I had to lose one of my five senses it would be… Ah, what a sad question… I don’t know!

The one question I want to be asked in interviews is… “what makes you tick?” The answer: that very special moment when I know that a fragrances “is” what we wanted. That the right balance is there, and nothing else must be touched! 

Eau d’Italie at!

About Etiket

Etiket is a luxury retail and on-line destination providing the best in cosmeceuticals, skincare and beauty products as well as exclusive perfumes and accessories. At our boutique we also offer a range of esthetic services.

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