Out with the OLD and in with the NEW…. Makeup

Spring is nearly here and we are ready for a beauty breath of fresh air! But, before we run out to purchase the latest trends in Spring makeup 2013, let’s take a moment to reorganize and re-evaluate the makeup we already have in our beauty bags, under the bathroom sink and on our vanities. Out with the old and in with the new…. Makeup!

We know you keep tabs on the expiry dates for the dairy in your fridge, but, are you keeping track of the shelf life of your makeup? It seems, that because there are usually no expiry dates on the packaging of makeup, a number of different time frames for the life expectancy of these products is often open to interpretation.

When to bid adieu

There comes a point when you have to let go and accept the reality that your favourite mascara has likely become breeding grounds for some pretty nasty bacteria. It’s time for some cosmetics housecleaning! Get the most out of your makeup by ensuring that it is fresh, bacteria-free and suitable for use. Here’s how to know what’s still good and what’s past its prime:

Liquid Foundation: 6 months to 1 year
Concealer: 6 months
Powders: (blush and eye shadows): 1 to 2 years
Lipstick and lip gloss: 1 year
Mascara: 3 to 4 months
Organic Makeup: 6 months
Eye Pencils: 1 to 2 years
Brushes: Clean them at least once a week

“Above all, it is important to know that if you want to extend the life of any cosmetic product and avoid contamination, you must always remember to wash your hands thoroughly before any makeup application and keep containers tightly closed/sealed when not in use” says Ariane Lemir, professional make-up artist and store manage at Etiket.

She also adds that “washing your brushes regularly is the key to perfect makeup application and flawless skin. In addition to bacteria growth, brushes accumulate product and your application becomes less uneven. Finally, it is also important to keep brushes separate in their own cosmetic bag for two reasons: first, to avoid damaging the bristles and the second, not to contaminate them ”

Tip: You should make note of when you purchase cosmetic products and look for expiration dates on products that have them. They are there for a reason, to keep you safe and healthy.

About Etiket

Etiket is a luxury retail and on-line destination providing the best in cosmeceuticals, skincare and beauty products as well as exclusive perfumes and accessories. At our boutique we also offer a range of esthetic services.

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