Next stop: Sniffapalooza!

What? Sniffapalooza? Really? Yup! I am off to New York to experience the Sniffapalooza Fall Ball. Natalie and I leave bright and early on Friday morning after our first VIP Shopping Night on Thursday – I hope you will come out on Thursday and join us for a glass of champagne and see what is new at the store as well as enjoy some special savings!
It should be an interesting early morning Friday especially since we are bringing Carl Ruscica and Joanne Pasquin from Intervista Films to film our weekend and share with you our experience not only at Sniffapalooza, but also interviews with the some of the perfume brands that we currently have in the store: Atelier Cologne, l’Artisan Parfumeur and Penhaligon’s.

I decided to go down to Sniffapalooza to learn more about perfume and to see what is new and exciting in New York. It is important to me to see what is going on in beauty and to be able to bring back new ideas to Etiket. Sniffapalooza seemed like a great opportunity to have Natalie there to get her input and since we have started a series of videos on YouTube for The Etiket Insider,

The Etiket Insider on YouTube

I asked Carl and Joanne if they would like to come down and shoot the whole thing. My goal at Etiket is always to find not only the newest, but also what I consider to be the best, and what could be more fun than to share that with all of you?

Friday we are on the 6:40 AM flight to La Guardia, which for any of you who have done it, know, it is anything but glamorous!
We arrive at 8 AM and will drop off our bags before we start with our first appointment at 10 AM to see a possible new supplier – details to follow!

From there we head down to NoLita to Atelier Cologne to do our first video interview with Ross who will explain to us exactly what a Cologne Absolue is.
We are going to squeeze in some lunch before heading back uptown to Henri Bendel’s and an interview with Celene at the l‘Artisan Parfumeur counter and hope to be able to do an interview with Sherma at the Penhaligon’s counter at Saks.
Then we are heading back downtown to Min NY to see what we can learn from them. We should be ready to drop by then but we will do our best to continue before we head back to the Grand Hyatt and then head out for dinner and make it an early night I am sure.

Sniffapalooza officially starts on Saturday and here is our agenda:

10 AM 
BERGDORF GOODMAN– where we will meet and great these special guests: 

Bergdorf Goodman

Sylvie Ganter & Christophe Cervasel of Atelier Cologne; Joe Garces of Robert Piguet; Anne-Laure Marchal of Caron; RobertoVargas from Francis Kurkdjian; James McLaughlin of Jo Malone; Laura Slatkin of NEST; Tom Crutchfield of Annick Goutal; Jason Beers from Guerlain; Dejan from By Kilian; Richard Green of Houbigant; Nick Truhan of Prada, Balenciaga, Valentino, & Bottega Veneta; Mei Lan Cheung from Tom Ford; Lynn Welsh Emmolo of A Dozen Roses; Charlotte Brabant of Balmain; Richard Gonzalez of Histoire de Parfums; Paul Marrujo of Creed; Deborah Steigerwald of YSL; Robbie of Amouage; Bill Anderson of Donna Karan; William Reith of Ramon Monegal; Mireille from Chanel; and reps from Chanel Les Exclusifs, Antica Farmacista, Estee Lauder, La Prairie, Kiehls, Clive Christian, Hermes, Van Cleef & Arpels, JAR, Sisley, Serge Lutens, Dayna Decker, Judith Leiber, Alexa Rodulfo, The Third Man, and…..

12:30 pm -2:30 p.m. Lunch at Murals on 54 at The Warwick Hotel
Lunch presentations by:
• Alyssa Harad – Author, Coming to My Senses
• Candice Sabatini – Editorial Director & Fragrance Editor of Beauty News NYC
• Caroline Pieper-Vogt – Scent Marketing Institute
• Sue Phillips – Scenterprises
• Francois Damide – Jacomo Paris Parfums
• Patti Carpenter – High School of Fashion Industries
• Anita Berlanga – Musette from Perfume Posse

2:45 pm -4:00 pm HENRI BENDEL 

Henri Bendel

Special guest perfumers, and Anne-Laure Marchal from Caron, four new launches from Illuminum in the UK, Francois Damide with an exclusive trunk show of Jacomo Paris’ newest launches, Silences Sublime and Jacomo de Jacomo Original, and new fragrances from Robert Piguet! Reps and special offerings from Agonist, Montale, The Scent of Departure, Andrea Maack, So Oud, It’s Me, Jouany Parfums, Lubin, Etat Libre d’Orange, Nasomatto, Jacomo Art Collection, Honore de Pres, L’Artisan Parfumeur, Mandy Aftel Aftelier, Boadicea the Victorious, Memoire Liquide, Smiley, Annick Goutal, Apothia, Agent Provacateur, MPG, Juliette Has a Gun, and…..

4:15 pm – 5:15 pm KRIGLER PERFUMERIE – The Plaza Hotel

5:15 pm – 6:30 pm – Bond No. 9 – 897 Madison Ave & 73rdt St.


If we can smell anything at this point it will be a miracle. We are advised to bring Advil!

Sunday we do it all over again going to see the following:
9:30 am – 11 am – Molton Brown Boutique, 128 Spring St.

11:00 am – 12:15 pm Atelier Cologne – 247 Elizabeth St. 

Atelier Cologne

11:00 am-5: 00pm LE LABO, 233 Elizabeth St.

12:30 pm -2:30pm – Lunch at BAROLO, 398 West Broadway
Presentations by:
• Keynote & MC: Mark Behnke – Write & Editor, CaFleureBon
• Ayala Moriel – Ayala Moriel Parfums
• Bethany di Napoli – 8 Count Fragrances
• Sam Boye – Atmysphere Scents
• Francois Damide – Hayari Parfums

2:45 pm – 5:00 pm Osswald – 311 West Broadway

And then we head back to the airport and home. We will be posting here, on Facebook, as well as tweeting on Twitter so be sure to follow along with us – would love to have you sniffing with us!

~ Simon Tooley

About Etiket

Etiket is a luxury retail and on-line destination providing the best in cosmeceuticals, skincare and beauty products as well as exclusive perfumes and accessories. At our boutique we also offer a range of esthetic services.

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