What are the most expensive ingredients used in perfume making today? James Craven, a perfume archivist at Les Senteurs in London, shares his rundown of the top three most expensive natural perfume ingredients: 1. Ambergris: A secretion produced in the digestive system of some species of sperm whales. This substance has a “marine fecal odour” at… Read More
People bring fragrances to life. These people are called ”Noses”. It takes more than a decade of intensive training and apprenticeship to develop enough skill to work as a perfumer for a leading fragrance house. There are thousands of “Noses” in the world, but only a small group are truly talented individuals and quite famous… Read More
Launched in 2011, ARQUISTE Parfumeur is one of the newest “concept niche lines that sets itself apart from the rest by assigning history, meaning and emotion to scent. The name itself is a combination of words that define this collection’s overall concept; Architecture/Arquitectura, History, Art/Artiste and Archive. Carlos Huber is the man behind these beautiful and… Read More
You may already have a signature scent, or you may already know exactly what you like when it comes to fragrances…but, are you willing to step out of your perfume comfort zone and try something new? Whether you are a perfume aficionado or just starting to explore the world of fragrance and don’t know where… Read More
Our fragrant adventure begins in the Victorian era of discovery, filled with old values, traditions and true modern dandies and bold women who were proud to go their own way. William Henry Penhaligon was an Englishman living in an age of excess and flamboyance. He was witty, wildly creative and always inspired by the unusual.… Read More
L’Artisan Parfumeur is one of the most unique and iconic fragrance houses in the world. Working with imagination, exceptional raw materials and visionary perfumers, this perfume house has created some of the most intriguing, singular and deeply personal scents over the years. L’Artisan Parfumeur was founded in Paris in 1976 by perfumer-chemist Jean Laporte and… Read More
Eau de Parfum and Eau de Toilette are two terms that perfume makers use to denote the concentration and strength of a fragrance. The scent from perfumes comes from fragrance oils which are then dissolved in alcohol or water (sometimes both). The concentrates are determined by how much fragrance oil to alcohol/water content is contained within the… Read More
Created in 1902 and taking its name from Blenheim Palace, the seat of one of England’s most respected bloodlines, Blenheim Bouquet is a bracing mix of citrus oils, spices and woods. Inhaling Blenheim Bouquet today it is hard to imagine it was created over one hundred years ago. It is a fragrance that has continually… Read More
We have a lot of favourite fragrances at Etiket and one of them is Sartorial from Penhalion’s of London. When it comes to a classic men’s fragrance what better than a scent inspired by Saville Row? Who wouldn’t have a bespoke suit made there if they could? Why not at least have a fragrance from… Read More
A scent is a time capsule; it evokes our most intimate memories and dreams and opens doors to distant worlds. – Carlos Huber A smell can bring on a flood of powerful and emotional memories at any given moment. The smell of fresh cut grass may bring your back… Read More
Recently I was in New York and went to see The Art of Scent at the Museum of Arts and Design. As we build our fragrance area at Etiket I want to learn as much as I can about perfume and fragrance to be able to use that knowledge to curate a range of fragrances… Read More
A question that we often hear when someone is looking for a perfume is: Is that fragrance for men or for women? Why do we find it necessary to ask that question? Does a fragrance have a sex? This is the question that we have tried to answer by looking at what some of the… Read More