The concept of Escentric Molecules perfume was created by Berlin-based nose Geza Schoen as a deliberate and provocative comment on the way fragrance is made and marketed today. Schoen’s proposal was this: two scents launched simultaneously as an homage to a single scent ingredient, or aroma-chemical. It had never been done before. The aroma-chemical on which the original pair of fragrances was based is called Iso E Super.
The first scent, Escentric 01, defies tradition. Rather than the traditional pyramid of top, heart and base notes, the scent moves quickly from top to bottom, focusing on a sensuously lingering base note that shifts over and over again in the course of a day. It uses Iso E Super in an unprecedented concentration (65 per cent) together with other ingredients (including Pink Pepper, Lime-peel and Orris Incense) with the emphasis on a long, sensuously lingering base note. The Iso E Super is the key to the fragrance’s alluring effect.
The second scent, Molecule 01, contains only Iso E Super, which, on its own, is actually much less a scent than a subtle effect that ebbs and flows on the skin. The scent has a subtle, velvety, woody note that will meld with your natural pheromones, vanish, and then re-surface after some time, making it totally individual and personalised to the wearer. You will rarely smell this on yourself, Molecule 01 is more about the effect it has on others. In fact, its effect is almost pheromonic.
One thing Schoen wanted to do when he created Escentric Molecules was to bring some practicality back to an industry, which often puts more emphasis on the packaging than the product. The irony is that in setting out to strip away the myths that weigh down the fragrance industry, Escentric Molecules has actually created a whole new mystique for itself. Its effect is intangible, tantalizing, sensual and – most importantly as individual as anyone could want their fragrance to be.
Escentric Molecules also comes in Series 02 and 03 that we will be adding too our collection at Etiket soon.
We have available: Molecule 01 perfume, Escentric 01 perfume and the Molecule 01 Travel Size perfume in its own Alloy Case.